Entries Tagged 'spirits' ↓

via New York Times

The division of the Treasury Department that approves alcohol packaging sent back his label seven times, he said. They thought it looked too much like the British pound note. They wondered why it was called Absinthe Verte when their lab analysis said the liquid inside was amber. Mostly, it seemed to him, they didn’t like the monkey.

“I had the image of a spider monkey beating on a skull with femur bones,” Mr. Winters said. But he said that the Alcohol and Tobacco Tax and Trade Bureau thought the label “implied that there are hallucinogenic, mind-altering or psychotropic qualities” to the product.

“I said, ‘You get all that just from looking at a monkey?’”

Alameda distiller helps make absinthe legitimate again

Absinthe. “It leads straight to the madhouse or the courthouse,” declared Henri Schmidt, a French druggist urging his own countrymen to outlaw the green liquid in the early 1900s, which they did.Now it seems that no one can remember exactly why it was prohibited. Some say it was the chemical thujone found in the herb wormwood, used to make absinthe, that affects the brain. Others say it was a plot by the wine industry to put the popular spirit out of business. And there are those who believe it was a case of baseless hysteria, not unlike “Reefer Madness,” the 1936 propaganda film about marijuana.